Do You Suppose That Gm Should Think About Changing Its Name to Something Else?

There have been a number of businesses that have replaced their names following coming under fire and falling into insolvency. Some of the businesses that have done that include ValuJet or at the moment known as AirTran, Altria or as you may have previously known it, Philip Morris, and Xe, that was once known as Blackwater. Even electronics maker LG has altered its name from Lucky Goldstar to simply LG and said that it stood for Lifes Good and now its doing splendidly with its sales of consumer electronics and appliances.

These corporations have done well with the name modification; it is as if they are cracking what they once were and becoming a new company with a shiny, pure representation.

Marketing professionals across the country agree that the rebranding of GM could be a good thing. If the goal is to try and put this company on a huge diet and just turn it into a smaller car manufacturing company, Im not positive thered be that much damage in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The name isnt in good form, he stated, so they have not much to misplace.

The General Motors make has already grown to be a stained brand, with a reputation of constructing shabby quality cars and now with a gigantic insolvency filing under its belt, not to bring up what everyone thinks about the corporation taking all that national cash to keep from having to file for the vast bailoutwhich they filed in any case.

Of course, at present many GM officials are sticking to their guns and not wanting to re-brand the corporation. CEO Fritz Henderson claimed that re-branding wasnt very high on his list of things to do in the business. Which is possibly a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be handed off to the marketing division? In spite of everything, GM even now has one of those and it actually doesnt have the money to be throwing into high-cost tv spots at the moment.

Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.

However, with a corporation that is as well identified as GM might it work?

I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac.